PORT OF LOS ANGELES NAMES MICHAEL DIBERNARDO DIRECTOR OF MARKETING
SAN PEDRO, Calif. — March 9, 2007 — Following another national record-setting year as the number one containerport in the U.S., the Port of Los Angeles has announced that Michael DiBernardo will assume duty as director of marketing.
A 24-year industry veteran, DiBernardo served as assistant director of marketing at the Port from 2003 to 2005, and spent the last 23 months as the Port’s director of planning. As director of marketing, DiBernardo will be responsible for managing the Port’s extensive sales, marketing and promotional programs.
“Mike has been a valued member of the Port staff for years, and we are happy to have him spearheading our marketing effort,” said Deputy Executive Director Kathryn McDermott, who oversees business development at the Port of Los Angeles. “The Port is going through a very dynamic period, and relationships with our customers and the industry are key to our operations growing in the most sustainable and successful manner. We’re excited to have the right people on-board to execute our broadened marketing approach.”
DiBernardo began his career with the Port of Los Angeles in the late 1970s as a student worker and later as a draftsman in the engineering division. He left the Port to work at various other companies before working for APL for 19 years where he served in a variety of management positions in marketing, operations, customer service, transportation and logistics. He ended his tenure at APL as director of logistics. DiBernardo returned to the Port in 2002 as a marketing manager, promoting to assistant director of marketing in 2003. He was named director of planning in February 2005.
A San Pedro native, DiBernardo holds a bachelor’s degree in business administration from California State University, Dominguez Hills and received a certificate in the Executive Management Program at the University of California, Los Angeles. He resides in Rancho Palos Verdes with his wife and two children.
Celebrating its Centennial in 2007, the Port of Los Angeles is America's premier port. As the leading seaport in the nation in terms of shipping container volume and cargo value, the Port generates 259,000 regional jobs and $8.4 billion in annual wages and tax revenues. A proprietary department of the City of Los Angeles, the Port is self-supporting and does not receive taxpayer dollars. At the Port of Los Angeles, high priority is placed on responsible and sustainable growth initiatives, combined with high security, environmental stewardship and community outreach. For its industry leading environmental initiatives, the Port received two Environmental Protection Agency awards in 2006. The Port of Los Angeles – A Cleaner Port. A Brighter Future.