In response to the COVID-19 pandemic, Los Angeles Mayor Eric Garcetti has appointed Port of Los Angeles Executive Director Gene Seroka to serve as the Chief Logistics Officer for the City of Los Angeles, while concurrently serving as chief of America’s busiest container port. With a team of 20+ City employees, Seroka quickly assembled the Logistics Victory Los Angeles (LoVLA) response effort, which matches medical and non-medical suppliers of Personal Protective Equipment (PPE) with L.A. area health care providers that need PPE and other supplies to treat COVID-19 patients.
LoVLA’s mission is achieved by helping hospital procurement teams track and expedite these supplies across the medical supply chain that flows from overseas through L.A. port and airport. In addition, LoVLA connects hospitals directly to suppliers and procures essential medical supplies by leveraging the purchasing capability of the City of Los Angeles.
Medical service providers, companies with essential workers, as well as traditional and non-traditional suppliers of PPE, and those interested in making donations are encouraged to join the LoVLA effort.
March 31, 2020 • Mayor Garcetti appoints Gene Seroka Chief Logistics Officer for the City of Los Angeles while continuing his role as Executive Director of the Port of Los Angeles.
April 7, 2020 • Mayor Garcetti and Executive Director Seroka announce Logistics Victory Los Angeles (LoVLA).
April 7, 2020 • Mayor Garcetti announces the launch of LoVLA.org, a website dedicated to matching available medical supplies with health care providers and others in need.
April 17, 2020 • Apple Inc. donates 160,000 face shields through the Apple Giving program to assist in L.A.’s response to the COVID-19 pandemic.
April 20, 2020 • Operation USA donates 8,000 medical isolation gowns that were delivered to Pomona Valley Hospital Medical Center and St. Francis Medical Center to help treat COVID-19 patients.
April 29, 2020 • Mayor Garcetti and LoVLA announce an agreement with Honeywell to purchase 24 million N95 masks as part of a City stockpile of personal protective equipment (PPE).
May 20, 2020 • Harbor Freight Tools donates more than 11,000 pieces of PPE that will be distributed to various local health and medical facilities.
May 28, 2020 • Mayor Garcetti welcomes the delivery of the first part of a larger order of 24 million N95 masks purchased by the City from Honeywell for doctors, nurses, firefighters, and first responders.
May 28, 2020 • Shipping line CMA CGM donates 200,000 face masks that will replenish the City's stockpile and support frontline port workers.
July 1, 2020 • YS Media Agency, Japan External Trade Organization Los Angeles and Nippon Express donate 10,000 bottles of hand sanitizer; Toyota Motor North America donates 1,000 face shields.
August 13, 2020 • The Port of Los Angeles and California Manufacturers & Technology Association (CMTA) sign a Memorandum of Understanding (MOU) to further streamline the supply and provision of PPE.
August 31, 2020 • The Port of Los Angeles, LoVLA and CMA CGM donate 75,000 masks to United Farm Workers for farm workers who continue to work outdoors amid the pandemic, wildfire smoke and extreme heat.
October 9, 2020 • CMA CGM sends emergency supplies and shipping containers to Los Angeles Fire Department and the counties of Fresno and Madera to support efforts to contain the California Wildfires.