In response to the COVID-19 pandemic, Los Angeles Mayor Eric Garcetti has appointed Port of Los Angeles Executive Director Gene Seroka to serve as the Chief Logistics Officer for the City of Los Angeles, while concurrently serving as chief of America’s busiest container port. With a team of 20 City employees, Seroka quickly assembled the Logistics Victory Los Angeles (LoVLA) response effort, which is matching medical and non-medical suppliers of Personal Protective Equipment (PPE) with L.A. area health care providers that need PPE and other supplies to treat COVID-19 patients.
 
LoVLA’s mission is achieved by helping hospital procurement teams track and expedite these supplies across the medical supply chain that flows from overseas through L.A. port and airport. In addition, LoVLA connects hospitals directly to suppliers and procures essential medical supplies by leveraging the purchasing capability of the City of Los Angeles. 

 

Matching Donors with Suppliers  


There is a critical need for medical ventilators, isolation gowns, gloves, N95 masks, face shields, IV drip apparatus and other medical supplies essential for frontline healthcare workers treating those battling the coronavirus and employers with essential workers. LoVLA’s mission is to link providers, donors, and qualified leads of these supplies with medical providers in need.
 
Thanks to donors such as Apple, Operation USA and others, Southern California health care facilities have received critical supplies to provide treatment to those infected with COVID-19.

Medical service providers, companies with essential workers, as well as traditional and non-traditional suppliers of PPE, and those interested in making donations are encouraged to visit LoVLA.org to submit information forms and join the LoVLA effort.
 

Timeline

March 31, 2020 • Mayor Garcetti appointed Gene Seroka Chief Logistics Officer for the City of Los Angeles while continuing his role as Executive Director of the Port of Los Angeles.

April 7, 2020 • Mayor Garcetti and Executive Director Seroka announced Logistics Victory Los Angeles (LoVLA).

April 17, 2020 • Apple Inc. donated 160,000 face shields through the Apple Giving program to assist in L.A.’s response to the COVID-19 pandemic.

April 20, 2020 • Operation USA donated 8,000 medical isolation gowns that were delivered to Pomona Valley Hospital Medical Center and St. Francis Medical Center to help treat COVID-19 patients.

April 29, 2020 • Mayor Garcetti and LoVLA announced an agreement with Honeywell to purchase 24 million N95 masks as part of a City stockpile of personal protective equipment (PPE).​

May 20, 2020 • Harbor Freight Tools donated more than 11,000 pieces of PPE that will be distributed to various local health and medical facilities.

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