New Capabilities, Investments and Technologies Are Showcased, Along With Exposure for Port of L.A. Customers

SAN PEDRO, Calif. — May 25, 2011 — The Port of Los Angeles this month launched LAtitude, a new, business-focused electronic newsletter targeting cargo owners and logistics decision makers across the US and around the world.  A quarterly Web-based publication, LAtitude will feature a variety of stories in both video and print format, underscoring business news and trends emanating from the nation’s largest containerized cargo trade gateway.

LAtitude is another way we’re supporting and partnering with our customers and stakeholders to let global logistics decision makers know about the port projects and business initiatives underway at the Los Angeles trade gateway,” said Port Executive Director Geraldine Knatz, Ph.D.  “LAtitude will focus on the dynamic changes underway at our port and how we are working in partnership with our cargo operators and service providers to help facilitate new business opportunities and showcase the advantages that make Los Angeles a leading international trade gateway.”

Different than a conventional website that users must seek out and visit, LAtitude will arrive via email on a quarterly basis.  Each issue will feature short video news stories and quick-read articles suited for the e-newsletter’s on-the-go business audience.  Users have the option to watch videos and read articles on their computers or mobile devices, send news items to colleagues, and contact the port’s Business and Trade Development team for business assistance or more details about the news stories featured in the e-newsletter.

The premiere edition of LAtitude includes short, entertaining videos about China Shipping’s current $100-million terminal expansion; the Port’s Main Channel Deepening Project; and the world’s first hybrid-electric tugboat, developed by Foss Maritime with a grant from the Port of L.A.  Print stories in the first issue include a profile of Trade Connect, the Port’s successful export education outreach program; and a showcase of PortTechLA, an LA Harbor based technology incubator.

“China Shipping appreciates the fact that the Port of L.A. is helping to promote our expansion in Los Angeles,” says Lisa Wang, a spokesperson for China Shipping.  “It’s important that shippers know about our expanded capabilities and LAtitude helps us raise that awareness.”

“The Port of L.A. is a dynamic place,” adds Kraig Jondle, Director of Business and Trade Development. “We have so many interesting and important stories to share and LAtitude will be another outreach channel to help us tell those stories in a way that’s not only entertaining, but fast and convenient for everyone who receives it.”

Read the first edition of LAtitude and subscribe to future editions at the bottom right of the home page.

The Port of Los Angeles is America’s premier port and has a strong commitment to developing innovative strategic and sustainable operations that benefit the economy as well as the quality of life for the region and the nation it serves.  As the leading seaport in North America in terms of shipping container volume and cargo value, the Port generates more than 830,000 regional jobs and $35 billion in annual wages and tax revenues.  A proprietary department of the City of Los Angeles, the Port is self-supporting and does not receive taxpayer dollars.

The Port of Los Angeles – A cleaner port.  A brighter future.